Sinera Sales Lab — Independent Salesforce CRM Integrity Diagnostics
Sinera Sales Lab provides independent Salesforce diagnostics to determine whether your CRM can be trusted for forecasting, governance, and board-level decisions. We identify structural causes before automation or scale amplify the risk.
Highlights
- Forecast Integrity: Expose why forecasts swing at quarter-end and whether Salesforce reflects evidence or narrative—so leadership stops making commitments on distorted signal.
- Pipeline Signal & Leakage: Identify where deals silently drop, stall, or advance without real proof. We reveal the structural escape routes that dashboards and hygiene checks never catch.
- Adoption & Trust Breakdown: Diagnose shadow spreadsheets, checkbox compliance, and field noise. We measure whether Salesforce enables sellers—or extracts data while trust collapses.
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About Sinera Sales Lab Your Salesforce org can look “configured” and still produce false confidence.##Sinera Sales Lab runs independent structural diagnostics to test whether Salesforce can be trusted for revenue decisions—forecasting, board reporting, pipeline governance, and scaling.####We diagnose the failures that normal implementations and “health checks” miss, including:#### • Forecast swings in the final days of the quarter## • “Green” opportunities dying without warning signals## • Required fields filled with noise (checkbox compliance)## • Shadow spreadsheets and offline deal tracking## • Disputes between Sales, RevOps, and Finance over what’s true## • Pipeline governance that depends on meetings, not evidence## • Activity inflation, stage gaming, and commit migration## • Data that is “complete” but still doesn’t predict outcomes####Our work reveals whether Salesforce is acting as a load-bearing decision system or a reporting façade.####Outcome: a defensible verdict—Proceed / Constrain / Reset—with clear decision boundaries and risk exposure.####We don’t implement, resell, or push vendors. Our role is independent truth.