Pedal Lucid

We are systems thinkers and take a “why”-first approach to solving business problems. We help clients break down existing processes and examine how they fit into larger organizational goals before attempting to build, automate or configure beyond standard architecture or best practices. It is often more challenging in the short term to address fundamental process problems rather than building workarounds into a new system, but we are firm believers in the long-term benefits of a good process & scalable framework. Some specific areas of our expertise include: - Improving technology governance and system buy-in across multiple teams and departments - Building a strategic, data-driven approach to engagement and marketing across multiple departments - Deep knowledge of nonprofit operations, needs, and pain points - Marketing automation systems: Account Engagement (fka Pardot) - Advanced analytics: CRM Analytics; Tableau