Pedal Lucid - Pedal Lucid - AppExchange
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Pedal Lucid

  • Average rating of the solution or service based on AppExchange customer reviews Rating
  • Number of Salesforce-verified projects completed by the consultant Projects Completed 23
  • Number of people employed by the consultant who hold qualifying Salesforce certifications. To learn more about qualifying certifications, check the latest Salesforce Consulting Partner Program Policy. Certified Experts 3
  • Year this company was founded Founded 2019
Improve your relationship with your data

Like pedaling a bicycle, thoughtful use of Salesforce can provide incredible benefits. Pedal Lucid helps organizations leverage their data to move forward with a clear head and eyes open.


  • Our specific focus is on marketing & engagement analytics for organizations that have non-linear, multi-touch relationships with their constituents
  • We have a strong background in both nonprofit and for-profit work. We speak the language of both moves management and constituent engagement strategy as well as ABM and revenue operations.
  • We primarily work with nonprofits with 20-200 Salesforce users with some internal technology capacity that need strategic and/or technical assistance.


We are systems thinkers and take a “why”-first approach to solving business problems. We help clients break down existing processes and examine how they fit into larger organizational goals before attempting to build, automate or configure beyond standard architecture or best practices. It is often more challenging in the short term to address fundamental process problems rather than building workarounds into a new system, but we are firm believers in the long-term benefits of a good process & scalable framework.####Some specific areas of our expertise include:####- Improving technology governance and system buy-in across multiple teams and departments##- Building a strategic, data-driven approach to engagement and marketing across multiple departments##- Deep knowledge of nonprofit operations, needs, and pain points##- Marketing automation systems: Account Engagement (fka Pardot)##- Advanced analytics: CRM Analytics; Tableau

Geographic Focus

United States
Montana North Carolina



About Pedal Lucid Riding a bicycle is the most efficient form of transportation around. Pedaling improves our mood, health, and traffic in town. This increased speed can become a liability, however, as anyone who’s fallen off a bike can attest to. Unexpected bumps or obstacles are more problematic when hit at 20 miles per hour on two wheels than when encountered while walking.####Like pedaling a bicycle, thoughtful use of Salesforce can provide incredible benefits. And like pedaling a bicycle, problems can be amplified by velocity.####Pedal Lucid can help your organization capitalize on the benefits of technology to move forward with a clear head and eyes open. We specialize in working with small and mid-sized nonprofits as well as data-driven marketing and engagement projects.

Missoula, MT, USA