Lane Four - Lane Four - AppExchange
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Lane Four

  • Average rating of the solution or service based on AppExchange customer reviews Rating
  • Number of Salesforce-verified projects completed by the consultant Projects Completed 76
  • Number of people employed by the consultant who hold qualifying Salesforce certifications. To learn more about qualifying certifications, check the latest Salesforce Consulting Partner Program Policy. Certified Experts 35
  • Year this company was founded Founded 2013
Helping startups scale with Salesforce.

We’re a boutique Salesforce consulting firm helping high-growth startups scale rapidly with Salesforce. Having worked with 100+ companies in this space, we bring expertise in the culture, processes, technology, and systems that drive the startup world.


  • We're experts in helping SaaS companies. We understand complex sales and marketing operations environments, challenges with today's tech stack, and the need to scale rapidly.
  • Our team includes operations experts, Salesforce admins, developers, architects, analysts, project managers, and more. We embed ourselves on your team in order to be responsive to your on-the-ground needs.
  • We're delivery-obsessed, and laser-focused on adoption. Our clients consistently see high rates of adoption across their teams.


Lane Four is a boutique consulting firm helping high-growth startups scale rapidly with Salesforce. Having worked with over 100 companies in this space, we have a deep understanding of the processes, technology, systems, and culture that drive the startup world. ####Unlike traditional, top-down consulting, we embed ourselves into our clients’ teams and have a responsive, delivery-obsessed, and empowering approach to projects and managed services. As a result, we’re extremely effective at driving systems adoption and scaling processes rapidly in results-oriented environments.####We have worked extensively with the following Salesforce products: CPQ, Customer Community, Pardot, Partner Community, Platform, Sales Cloud, and Service Cloud.####We're committed to flexibility in our model: No monthly minimums. No fixed hours.####Our specialties include the following:####* Contract Lifecycle Management##* Account-Based Marketing Strategy ##* Ownership Lifecycle Management##* Service-Oriented Integrations##* Salesforce Performance Management##* Custom Development

Geographic Focus



About Lane Four Lane Four is a boutique consulting firm with decades of collective experience in the Salesforce community. Since 2013, we’ve helped numerous high-growth SaaS startups and non-profit organizations work faster and smarter using the power of their Salesforce CRM.####We also offer a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round robin assignment. High-growth startups use our app to boost their account-based strategies, manage rapid growth, and scale Salesforce across their companies.

Toronto, ON