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Annalect (Omnicom Group)

Too much data, not enough insight?

Overview

For today’s marketers, data is one of their largest investments, yet actionable insights are hard to come by. As Omnicom’s data and technology experts, and the developers of Omni, Annalect’s products democratize data insights.

Comprised of data architects, marketing scientists, engineers, and analytical thinkers — Annalect is the award-winning data and technology-driven, problem-solving, performance reporting core of Omnicom Group — and their Datorama Center-of-Excellence.
Omnicom Group is an inter-connected global network of leading marketing communications companies. Our portfolio provides the best talent, creativity, technology, and innovation to the world’s most iconic and successful brands.
Already working with Credera, BrightGen, and/or Smart Digital? Know that we are all part of the Omnicom family and while they have a proven record of delivering solutions for other Salesforce products, Annalect focuses specifically on Datorama.

Areas of Expertise: • Reporting infrastructure assessment and integration planning • Client in-housing support (new implementation or transition from a third-party) • Existing deployment upgrades and complimentary product recommendations • Global solutions that accommodate local requirements • Taxonomy evaluation and enhancement • Measurement framework validation and KPI correlation analysis • “Site-Served” process deployment and data management for non-ad server trackable media • Data automation for advanced analytics (e.g., media mix modeling) • Data pipeline integration and set-up • Benchmarking and automated insights with Einstein • Governance management and compliance validation with Harmonization Center • Quality assurance mechanization and notification alerts through Goals • Accurate spend tracking and actualization with Media Transparency Center • Advanced visualization support with Tableau Data Connector • Custom widget development through CSS and JavaScript Expertise: • 500+ Datorama trainings completed • 150+ engagements completed and/or currently under active management • Accredited Datorama professionals & credentialed marketing practitioners

Omnicom Media Group, an Omnicom Company's Achievements

Consulting

Summit Tier

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