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Wayfinder

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Overview

  • Strategy CRM continues to evolve and requires a solid understanding of how to leverage people, process, and technology in a regulated environment. I can supercharge your CRM strategy to develop a right-sized approach that delivers rapid results.

  • People I listen and care deeply about the success of my clients. My approach is informed by my experiences with higher education, startups, and several top-tier SaaS organizations (including Salesforce).

  • Process Alignment across teams is critical for organizational efficiency and a seamless customer experience. I can help map and optimize your cross-functional processes. I can also guide you through the hype to determine the best AI use cases.

Are you getting the most value from your Salesforce investment? Whether you’re managing Salesforce solo or your admin resources are stretched thin, I help small-to-medium businesses and nonprofits unlock the ROI hiding in their CRM. Hey, I’m Mike—and I work with small-to-medium businesses and nonprofit teams who are juggling Salesforce alongside everything else. Maybe you inherited Salesforce management when someone left. Or you’re the admin but also handling marketing, ops, support, and whatever else needs doing. Either way, your Salesforce implementation probably isn’t getting the attention it deserves. With 20+ years in CRM across regulated industries like Financial Services and Healthcare, I help businesses get their Salesforce working optimally without unnecessary overhead.

Categories

Geographic Focus
Shows the regions where the provider operates or has done business
United States
Supported Languages
English