3 Proven Tools Partners Use to Drive Customer Success - - AppExchange
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3 Proven Tools Partners Use to Drive Customer Success

Partners are an essential part of the Salesforce Ecosystem. Their deep industry knowledge, ground-breaking innovations, and product expertise empower customers to do more, with Salesforce. That's why a whopping 91% of customers trust partners to drive their success.

It's clear—when partners succeed, customers do too.

That is why the Salesforce Partner program offers proven tools and resources to power partner success and growth. No matter if partners have dedicated marketing and sales teams, or they are lean and mean start-ups, Salesforce offers practical resources to help them thrive. Partners can unlock co-branded marketing and sales resources to generate leads, power growth, and deliver customer success.

Check out the always-on resources we offer our partners.

Partners Go Further, Faster with Accelerate Launch

Accelerate Launch is a free guided learning journey that early-stage partners can learn how to get to market, win customers, and close their first deals. Partners can explore an engaging mix of live sessions and curated self-service resources to drive demand and growth. Partners will learn essential skills like positioning and messaging to sales best practices. Accelerate Launch is the enablement journey partners need to fast track their business.

Accelerate Launch sessions include helpful resources, expert insights, and networking opportunities.

Previous participants rave about the program’s strategic focus and say that the blend of presentations, hands-on learning, and discussion formats, create the perfect blend to make the content engaging and valuable.

To learn more, visit our Accelerate Launch site today.

Position, Market, and Grow your Practice with the Partner Marketing Center

Partners can tap into the Partner Marketing Center (PMC), an extensive library of free, downloadable marketing and sales materials, to drive demand for their apps or practices. The PMC offers an exclusive collection of customizable assets to help partners reach customers efficiently and effectively.

The PMC is available for free in AppExchange. Once installed, partners can log in anytime to access the latest and greatest campaign playbooks, email marketing templates, sales decks, call scripts, and more. The PMC also includes product-specific Quickstart Kits with buyer-focused messaging to help partners go to market faster.

“Through Partner Marketing Center, we had access to content already prepared for our campaign that delivered relevant and up-to-date messaging for our target audience,” said Alexandra Iacob, Marketing Manager at Next Consult South Central Europe SRL. “The time allocated to prepare all these materials was 45% less and in click-through-rate, we noticed a 21% increase compared to our previous campaigns.”

Visit the AppExchange to download the PMC for free today.

Drive visibility and demand with AppExchange Marketing Program

The AppExchange Marketing Program (AMP) is the scalable co-marketing program partners can use to generate demand, enhance visibility, and drive customer success. AMP delivers a white-glove experience for partners eager to use co-branded promotions to power sustainable growth. These paid promotions are created with Salesforce marketing experts to drive strategic alignment.

Tap into AMP to unlock additional promotional opportunities including customer stories, co-branded product demo videos, digital promotion of your AppExchange listing, AppExchange Chat, and much more. You can also view our guide of best practices to measure and maximize your AMP investment.

“Accounting Seed has invested in AMP for several years due to the direct exposure to Salesforce prospects,” said Shannon Canzanella, Senior Marketing Communications Manager at Accounting Seed. “The co-branded campaigns grant us visibility into a key audience - increasing brand awareness and helping us build pipeline to grow our business.”

Visit our AMP storefront to learn more today.

There has never been a better time to be a Salesforce partner and deliver customer success with the #1 AI CRM. With exclusive access to these and other game-changing resources, partners can drive the future of business with AI+Data+CRM customers can trust. These tools and resources can help partners go to market faster, connect with customers, and thrive with Salesforce.

Clayelle Wolf is Senior Director of Partner Marketing Offerings at Salesforce
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