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Demandbase Intent for Data Cloud Segmentation and Activation

Identify and prioritize in-market account segments using Demandbase Intent

Overview

Demandbase Intent reveals anonymous buying signals from your target accounts, helping you identify interest in your products and solutions. Leverage Intent Data in Data Cloud to build and activate personalized segments.

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  • Native integration to Data Cloud, automated access to 3rd party intent data without mapping and translation work.

  • Core data attributes for segmentation: City, Country, State, Annual Revenue Amount, Intent Topic Strength Score, People Researching Count, Trending Score

  • Customize keywords for any vertical/industry

  • Track in-market buying signals across 133 languages

Demandbase Intent provides clear insights into the products or services your target accounts are actively seeking. There are use cases around ICP validation, early churn signals, competitive benchmarking, and exploring expansion opportunities. Customize intent keywords to match your products, solutions, and personas, and use the Intent data to align with your GTM strategy—prioritizing the best accounts to engage.

Categories

Business Needs
Sales
Marketing
Industries
Horizontal Product
Personas
Data Professional
Marketer
Sales Representative / Manager
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package

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