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Sitecore XM/XP to Salesforce Marketing Cloud

Bring Sitecore-managed content & customer insights into Marketing Cloud

Overview

Connect content & customer engagement data across Sitecore Experience Manager (XM), Sitecore Experience Platform (XP), & Salesforce Marketing Cloud. Access Sitecore-managed content directly within Marketing Cloud, & apply customer engagement insight.

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See How Sitecore XM/XP to Salesforce Marketing Cloud Works

  • Deliver more relevant personalization Use customer engagement data and content from Sitecore XP to power personalized Marketing Cloud campaigns. Apply audience insights from digital interactions to deliver content that resonates with each customer.

  • Accelerate campaign creation Access approved content managed in Sitecore XM and XP directly within Salesforce Marketing Cloud. An intuitive drag-and-drop interface lets you create and launch campaigns faster, without duplicating content across platforms

  • Connect content and customer insights Bring content & customer engagement data together to understand how your audiences interact across websites & marketing campaigns. Get a clear picture of the full customer journey & make informed marketing decisions

For more than a decade, Sitecore and Salesforce have helped organizations connect content and customer insights to campaign execution, delivering more relevant customer experiences. The Sitecore XM/XP Connector for Salesforce Marketing Cloud helps bridge the gap between content and customer engagement by bringing Sitecore-managed content and Sitecore XP insights into Salesforce Marketing Cloud. Marketers can access content within Email Studio, Content Builder, and Journey Builder. This cuts manual effort and keeps customer journeys more connected across every campaign. The result is faster campaign execution and more consistent customer experiences across digital channels.

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Features
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