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Synapze XI - Loyalty Scoring Module
Customer attributes to maximize your Loyalty Return on Investment
Overview
Effectively enrich your customer data and create targetable segments using industry or sector specific models. Marketers can use these insights to develop effective strategies and personalized offers, leading to better engagement and growth opportunities
DATA ENRICHMENT Enhance your Salesforce foundation with our extensive data lake to create high value customer segments. The Bond Data Lake covers 15 yrs of data collected from The Bond Loyalty Report and our proprietary intelligence offering—Wallet IQ.
POTENTIAL AVAILABLE SPEND Identify customer segments who are likely to shift their spending to your brand. Discover their spending propensity and available budget to optimize marketing offers and maximize share-of-wallet.
CUSTOMER LOYALTY RECEPTIVITIY Gain a deeper understanding of your customer’s behavior. Use the loyalty scoring module to gauge their receptiveness to loyalty offers and identify the highly engaged customers who are likely to act on your offer.
SEGMENT BASED OFFERS Identify customer segment combinations such as high available spend/high propensity or high available spend/medium propensity, and leverage each segment to optimize offer constructs and set richness levels.
MAXIMIZE ROI FROM LOYALTY Maximize Loyalty ROI and spend marketing dollars wisely with a holistic view of your top value customers, which enhances targeting and loyalty offer execution in Salesforce.
ENHANCE YOUR SALEFORCE ECOSYSTEM Easily leverage customer segments with personalized treatments across existing platforms like Salesforce Loyalty Management, Data Cloud, Marketing Cloud, and Service Cloud.
Unlock personalized customer interactions at scale with the Synapze XI Loyalty Scoring Module by Bond, the only solution of its kind on the Salesforce AppExchange. This module analyzes customer data and creates segments based on industry or sector specific models, allowing you to tailor your marketing and communications strategies. Incorporate additional data fields and leverage scoring models tailored to your brand to enhance segment accuracy and boost performance with our flexible service options. Beyond Salesforce Loyalty Management, these data segments can be leveraged across the Salesforce ecosystem, enhancing engagement at every touchpoint. Customize the richness of your loyalty offers and communication templates to effectively reach high value segments, and optimize customer interactions when they call in. Synapze XI is a cloud-native intelligence personalization suite that combines Bond's unique behavioral, attitudinal, and emotional benchmarks with industry-tested methodologies, drawing from a vast data lake collected over 15 years. This preview showcases the app's capabilities with sample data. Contact us to access the full potential of Synapze XI's intelligence.
Categories
- Business Needs
- Marketing IntelligencePersonalizationTesting & Segmentation
- Industries
- Horizontal ProductConsumer GoodsRetail
- Personas
- Business UserData ProfessionalMarketer
- FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyManaged Package