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DupeBlocker, part of Validity Engage: duplicate prevention
Native Salesforce duplicate prevention
- Industries
- Government
- Business Need
- Data ManagementData Cleansing
- Requires
- Sales CloudService CloudExperience Cloud
DupeBlocker, part of Validity Engage, is the real-time duplicate prevention engine Salesforce admins rely on to keep data clean at the point of entry. Block duplicates the instant they're created, imported, or converted.

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Highlights
Enforce data quality at scale — identify duplicates in real time and govern how they're handled based on business rules and end-user experience.
Prevent duplicates across standard and custom objects, including Lead-to-Contact and Lead-to-Account matching, wherever your org is most exposed.
Detect duplicates the instant records are created or updated, before bad data ever reaches downstream systems.
Apply the right action at the right moment — block, auto-merge, auto-convert, redirect to an existing record, or report — with full control over enforcement.
Extend and customize detection logic with Apex code to fit complex business rules.
Govern exactly which records and users each DupeBlocker scenario affects and define precisely which existing and incoming records a scenario compares.
Provider Details
Validity, Inc.
Boston, MA, USA
Validity is the leader in data quality and email performance, trusted by tens of thousands of organizations. The Validity Engage platform unites DemandTools, BriteVerify, Litmus, and MailCharts into one enterprise system for data integrity and email optimization.
Pricing Details
You must pay to use this solution. Discounts are available for nonprofits.
DupeBlocker is now included in your Validity Engage purchase!