Data Cleanser — Salesforce-Native Deduplication & Mass Merge

✔ 100% Salesforce-Native Data Cleanser runs entirely inside Salesforce. Your data never leaves your org, there are no external systems to manage, and we never have access to your confidential data.

✔ Advanced Data Quality Find and clean duplicate Accounts, Contacts, and Leads across names, addresses, emails, phones, and company details — in real time or in high-volume bulk.

✔ Define Duplicates Your Way Build your own matching scenarios. Choose the standard and custom fields to match on and the matching type that fits how your business defines a duplicate.

✔ Exact to Fuzzy Matching Catch every duplicate with 5+ matching types: exact, first-5-letter, word mapping (Rob = Robert), noise-word removal, and fuzzy logic.

✔ High-Volume Bulk Processing Fast, smart contextual matching scans large databases quickly and accurately to surface duplicates at scale.

✔ Targeted Scenario Filters Don't scan everything. Filter by region, record type, or any field to focus dedupe exactly where you need it.

✔ Mass & Field-Level Merge Mass-merge by a master rule, or manually merge up to 14 records in a group — picking the right value for every field before you commit.

✔ Never Lose Data on Merge Overflow settings preserve extra emails and phone numbers in the description field, and Remove Group leaves records untouched in Salesforce.

✔ Track Your Cleanup Built-in dashboards and reports show how many duplicate Leads, Contacts, and Accounts you have — and how many you've merged over time.