Blackthorn Events: Salesforce-Native Event Management, Payments & Messaging

One Salesforce-native platform Registration, payments, messaging, and check-in run natively inside Salesforce. Real-time attendee and revenue data lives on your CRM records and flows into Flow and Experience Cloud.

Trusted at scale 600+ customers process more than $1.5 billion in payments per year through Blackthorn, powering millions of event registrations. Employees globally support Sales, Service, Experience, Marketing, and Data Cloud customers.

Any event type, configured in Salesforce Launch event landing pages, event groups, recurring events, and hybrid, virtual, or in-person formats. Contact and Lead matching keeps the CRM clean. Native Zoom, Microsoft Teams, and Webex.

Blackthorn Payments accepts credit cards, ACH, invoices, and multi-currency across 120+ gateways, including Stripe, Authorize.net, and Touchnet. PayLink, Virtual Terminal, Apple Pay, and Google Pay.

Blackthorn Messaging sends A2P 10DLC-compliant SMS from Salesforce: 1:1 attendee texts, bulk campaigns, scheduled sends across text and email, and Text-to-Register triggered by Flow. Every message is logged on the Contact record for reporting and audit.

The Blackthorn Check-In App scans student IDs, central IDs, or QR codes on iOS and Android. Group check-in handles families, teams, and delegations in a single tap. Works offline and syncs when reconnected, with built-in badge printing.

Capture UTM parameters at registration, measure ROI with Campaign Influence, and track session attendance on Attendee, Contact, or Person Account records. Works with all Salesforce Industry Clouds.

Trusted by higher ed (Admissions & Recruitment, Campus Life, Alumni & Advancement), nonprofits (donor events, chapter and local events), and healthcare (patient education, CME courses, clinic events). HIPAA-eligible, SOC 2 Type 2, PCI SAQ D.

Ready for government (community events, town halls, citizen engagement) and corporate (field marketing, customer conferences, partner enablement). Inherits Salesforce sharing, FLS, and audit trails.