Aktana Omnichannel for Salesforce Marketing & Data Cloud

Aktana Omnichannel for Salesforce Marketing Cloud & Data Cloud seamlessly incorporates field activity into the customer journey, enabling life sciences sales & marketing teams to coordinate around the customer experience and stay aligned on strategy. As the HCP shows potential to progress up the brand adoption ladder, Aktana prompts the rep to follow up directly within their CRM at the right time, in the right channel and with the right content; taking into account the rep’s existing priorities and other factors that maximize engagement. Brand teams can set certain field activities (or lack of activity) to trigger a personalized journey or even a different suggested action for the rep. Field & digital activities can be seamlessly integrated with drag-and-drop widgets. Marketers & Analytics teams can review detailed reports and visualizations to identify how campaigns are performing in the field and pinpoint opportunities to refine strategy. More than half of the top 20 Global Life Sciences companies rely on Aktana for intelligent customer engagement, with 350+ brands live today, globally. Typical results have delivered up to 22% increased operational efficiency & 6% sales lift.