DataGroomr Deduplication, Duplicate Management, Merge, Data Quality & Cleansing

COMPLETE DATA QUALITY Identify duplicates, find and merge, standardize data formats, enrich records, verify data accuracy, and automate ongoing data cleansing and maintenance — all in one leading-edge AI solution.

BETTER DUPLICATE DETECTION Find and merge duplicates without complex matching rules and screen data imports to prevent duplicates from degrading your database.

SMART DUPLICATE HANDLING Create advanced merge rules to find and merge duplicates at scale. Automate duplicate checks for less manual effort, better agent productivity and accurate deduplication across leads, contacts and accounts. Undo merge when need.

LIVE DEDUPE Instantly identify duplicates and prevent duplicate records as users create or update data. Detect duplicates in real-time to find and merge issues early while keeping Salesforce data clean and ready for accurate business decisions.

CONVENIENT DATA STANDARDIZATION Normalize data with prebuilt transformation rules for phone numbers, states, countries, and more. Improve data quality across email addresses and location fields for cleaner campaigns, better segmentation and reporting.

AI ASSIST Use AI to identify duplicates, recommend merge records strategies and optimize deduplication. Get smart suggestions for merge rules, dedupe logic and data standardization to maintain clean data, improve AI readiness and make better decisions.

AGENTIC ENRICHMENT Orchestrate enrichment across data providers while keeping every update clean, deduplicated, and aligned with your existing data. Use natural language to build enrichment queries and select the data you want to add.

INTELLIGENT DATA VERIFICATION Perform address verification including email addresses, mailing addresses, phone numbers, and URLs. Automate bulk email verification for cleaning large Salesforce databases.

AUTOMATED MAINTENANCE Streamline data management at scale by automating deduplication, data cleansing and verification. Schedule bulk jobs to find and merge duplicates, convert leads and maintain clean data across leads, contacts and accounts.