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Elevate Your Agents with AgentExchange Solutions

Easily enhance Agentforce with pre-built AI solutions from AgentExchange. Browse, install, and deploy agents, actions, and apps directly into your environment. Tell Me More

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Aprimo for Planning & Operations

Plan campaign strategies, workflows, and operations for Marketing Cloud

Overview

Raise the game for your marketing operations and customer journeys. Plan, develop, collaborate, and execute campaign plans, integrated with Journey Builder.

See How Aprimo for Planning & Operations Works

Incorporate journeys as you develop your campaign plans, increasing efficiency and accelerating journey creation
Collaborate on multi-channel marketing campaigns
Enable reporting on campaign performance across multiple journeys

With Aprimo, marketers can propose, plan, create, review/approve and manage the customer journeys integrated with Journey Builder. Brands have numerous campaigns that they run throughout a year and concurrently. The Aprimo connector provides a way to tie those campaigns and journeys back to the planning and design process so that they can be viewed and managed for success.