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Medallia Marketing Experience for Salesforce

Bring Voice of Customer into Marketing Journeys

Overview

Medallia marketing experience for Salesforce allows for further segmentation of marketing data in Salesforce based on voice of customer data.

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  • Leverages Marketing Cloud’s APIs to sync Medallia Feedback data into Marketing Cloud platform

  • Create customer journeys that are highly personalized and targeted based on Medallia feedback data brought into Marketing Cloud

  • Bring in further segmentation flags such as promoters and detractors for more effective marketing campaigns

Medallia marketing experience for Salesforce allows for further segmentation of marketing data in Salesforce based on voice of customer data. This will allow marketers to build more effective and highly personalized marketing campaigns based on feedback and experience data.

Categories

Business Needs
Analytics

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