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The Trade Desk First Party Data Activation

Utilize your Salesforce CDP data for targeting in TTD.

Overview

This integration enables CRM data to be used for audience targeting in The Trade Desk by converting emails and phone numbers into Unified ID 2.0 (UID2) or European Unified ID (EUID) while supporting other online identifiers such as cookies and device IDs.

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  • Transfer all identifier types including e-mail, phone number, TDID, DAID, UID2, UID2Token, EUID, EUIDToken, RampID, ID5, NetID, FirstId.

  • Automatically convert CRM Data into Unified ID 2.0 (UID2) or European Unified ID (EUID) for interoperability in the advertising ecosystem.

This platform integration enables CRM data to be used for audience targeting in The Trade Desk. Emails and phone numbers are translated into Unified ID 2.0 (UID2) or European Unified ID (EUID), while other identifiers such as cookies and device IDs are also ingested to support a privacy-centric activation workflow.

Categories

Business Needs
Marketing Automation
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package

More from The Trade Desk Inc

  • The Trade Desk
    by The Trade Desk Inc
    No Ratings
    This platform integration converts CRM data to Unified ID 2.0’s for activation in The Trade Desk to seamlessly target audiences with a privacy-centric workflow.
    Marketing Automation