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Tridion Sites connector for Marketing Cloud

Take your content further

Overview

This connector allows for 'two-way traffic' between Tridion Sites and Marketing Cloud enabling delivery of personalized web content authored and published on Salesforce Content Creator directly from Tridion.

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See How Tridion Sites connector for Marketing Cloud Works

  • Search for and list Salesforce Marketing Cloud data with full CRUD (create, read, update, delete) capabilities.

  • Build forms in Tridion to capture leads directly to Salesforce Marketing Cloud.

  • Personalize web content using customer data held in Salesforce Marketing Cloud, such as their names.

  • Use Tridion Experience Optimization to create personalization rules using customer data held in Salesforce Marketing Cloud, such as their purchases, tracked behaviour or segmentation.

The Tridion Connector for Salesforce Marketing integrates with Salesforce Marketing Cloud (SFMC) and makes it possible to reuse Tridion content in Salesforce Content Builder. You can publish Tridion textual content and images to Salesforce Marketing Cloud where it can then be used for emails, SMS messages, mobile push notifications, chat messages, campaign landing pages and more. You can also build integrated and personalized customer journeys bridging Tridion websites, emails, social channels, and so on.

Categories

Business Needs
Marketing
Websites
Ecommerce
Industries
Media & Entertainment
Retail
Travel, Transportation, & Hospitality
Personas
Architect
Designer
Developer
Features
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Multiple Currencies
Supports Salesforce orgs that use Multiple Currencies.
Lightning Ready
Multiple Currencies

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