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DAM Connect for Salesforce Marketing Cloud Next

Use Bynder assets across Salesforce with total brand governance

Overview

Stop content chaos. DAM Connect, co-developed with Salesforce, puts approved, brand-safe Bynder assets natively into your content layer. Ensure every channel stays aligned.

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See How DAM Connect for Salesforce Marketing Cloud Next Works

  • Accelerate time to market: Users can create and deliver campaigns and digital experiences faster by accessing Bynder assets directly inside Salesforce — without switching systems or managing uploads.

  • Ensure brand consistency: Every Salesforce experience uses the latest approved, on-brand version from Bynder, the system of record. Salesforce displays a live Bynder reference, not a stored CMS copy

  • Improve Productivity: Teams only see the assets they are permissioned to use, and previously selected assets remain available in Salesforce for easy reuse.

  • More personalization: When paired with CX Omnichannel, campaigns can dynamically pull the correct asset variation using predictable URLs. Teams can target content based on metadata (e.g., region, audience, product) without custom development.

  • Always current: Salesforce displays the live, approved version of the asset from Bynder. When the asset is updated in Bynder, every Salesforce experience updates automatically — removing outdated content and manual rework.

  • Works Across the Salesforce Ecosystem: With DAM Connect, Bynder assets can be used across: CMS Workspaces Experience Cloud B2B Commerce CRM templates Experience Builder sites

DAM Connect provides a direct connection between Bynder’s DAM and Salesforce’s content layer, ensuring every experience built in Salesforce uses the latest approved, on-brand asset—without manual effort. Teams select assets through Bynder’s Universal Content View (UCV), with all governance and permissions fully enforced. Once an asset is placed in a Salesforce page, email, portal, or storefront, Salesforce always displays the current version stored in Bynder. This removes the need to replace outdated content manually, and ensures consistent, compliant experiences across markets, channels, and teams.

Categories

Business Needs
Sales
Marketing
Commerce
Industries
Horizontal Product
Personas
Business User
Designer
Marketer
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package

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