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optilyz - Automated Direct Mail V2.0
Turn direct mail into your most powerful CRM channel
- Business Need
- Marketing
- Requires
- None
- Compatible With
- Marketing Cloud Engagement
optilyz is Europe’s leading programmatic print software. We enable companies to enhance their digital customer strategy by way of letters, postcards, and self-mailers.
Highlights
AUTOMATED CAMPAIGNS Use triggers to send out your mailing-campaigns saving you up to 80% manual effort. Decide if your mailings should be sent out at a given point in time (eg. every Tuesday) or as soon as a certain number of recipients is reached.
PERSONALIZATION Make use of extensive personalization- and segmentation-possibilities to make your mailing as individual as possible. We can even handle 1:1-image-personalization, enabling you to address your customers in the most relevant way.
OPTIMIZATION Use A/B testing for formats, incentives, and visual imagery to improve your results by up to 70%. Analyze the output of your campaign directly on the platform. Our analysis tools provide a variety of KPIs to measure campaign success.
Provider Details
optilyz is Europe’s leading programmatic print software. The solution not only offers a straightforward way to print and send letters, postcards and other formats in just a few clicks, but also enables you to run direct mail just like an online channel. Europe’s most innovative companies and largest chains use optilyz to integrate direct mail into their cross-channel marketing as well as to automate and better segment their campaigns. Our customers generate conversion rates of up to 18%, increase direct mail performance by 30-50% and reduce effort by up to 90%.
Pricing Details
Default Plan
€1,200 EUR/company/month