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Aktana Omnichannel for Salesforce Marketing & Data Cloud

By Aktana, Inc.

Ensuring brand journey execution and AI-powered omnichannel HCP engagement

No Ratings
Paid Add-On Required  

Payment required for external services or products

Business Need
Marketing
Collaboration
Email & Calendar Sync
Requires
None
Compatible With
Marketing Cloud Engagement

Aktana enables Life Sciences brands to align from pre-launch planning through omnichannel HCP engagement, and continuously fine-tune with every experience. Aktana’s AI-powered orchestration accelerates productivity, brand growth and patient outcomes.

Compatibility

Requires
This solution requires these products in order to work. Before you implement the solution, check that you have these products.
None
Compatible With
This solution is tested to work with and extends the value of these products, but doesn't require them.
Marketing Cloud Engagement
Salesforce Editions
Enterprise
Unlimited
Developer

App Details

Listed On
11/23/2024
Supported Features
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Multiple Currencies
Supports Salesforce orgs that use Multiple Currencies.
Person Accounts
Supports Salesforce orgs that use Person Accounts.
Lightning Ready
Multiple Currencies
Person Accounts
Languages
English

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Date
The most recent date that this solution underwent the AppExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
07/26/2024

Additional Details

Aktana Omnichannel for Salesforce Marketing Cloud & Data Cloud seamlessly incorporates field activity into the customer journey, enabling life sciences sales & marketing teams to coordinate around the customer experience and stay aligned on strategy. As the HCP shows potential to progress up the brand adoption ladder, Aktana prompts the rep to follow up directly within their CRM at the right time, in the right channel and with the right content; taking into account the rep’s existing priorities and other factors that maximize engagement. Brand teams can set certain field activities (or lack of activity) to trigger a personalized journey or even a different suggested action for the rep. Field & digital activities can be seamlessly integrated with drag-and-drop widgets. Marketers & Analytics teams can review detailed reports and visualizations to identify how campaigns are performing in the field and pinpoint opportunities to refine strategy. More than half of the top 20 Global Life Sciences companies rely on Aktana for intelligent customer engagement, with 350+ brands live today, globally. Typical results have delivered up to 22% increased operational efficiency & 6% sales lift.

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Aktana, Inc.

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