Apollo: AI GTM System

B2B DATA Apollo's database of 240M+ verified contacts and 30M+ companies keeps your Salesforce records accurate and actionable. Surface intent signals, job change alerts, funding triggers, and news so reps know when to reach out and why.

INTELLIGENCE Apollo’s AI and context engine run on top of unified profiles generated from Apollo’s data, your data, and external signals, and provide recommendations like which accounts or prospects to target, what’s the next best action, and more.

EXECUTION Run multi-channel sequences, dial with a built-in dialer, and book meetings, with every action logged to Salesforce. AI transcription and conversation intelligence give managers visibility into what's working, no need to chase reps.

NATIVE SALESFORCE EXPERIENCE Apollo works where reps already work. The Chrome Extension surfaces engagement and intent signals on Lead and Contact pages. The embedded iframe adds prospecting and sequencing tools inside Salesforce, no new tab needed.

CRM ENRICHMENT Fill missing Salesforce fields — title, email, phone, company size, industry, revenue, and more — straight from Apollo's database. Run enrichment on demand or set it on a schedule. Your CRM stays complete without anyone lifting a finger.

BI-DIRECTIONAL SYNC Contacts, accounts, leads, activities, emails, calls, and meetings move between Apollo and Salesforce automatically in both directions. Every update reflects across both platforms instantly. No manual imports. No stale records.