Sinera Sales Lab — Independent Salesforce CRM Integrity Diagnostics

Your Salesforce org can look “configured” and still produce false confidence. Sinera Sales Lab runs independent structural diagnostics to test whether Salesforce can be trusted for revenue decisions—forecasting, board reporting, pipeline governance, and scaling. We diagnose the failures that normal implementations and “health checks” miss, including: • Forecast swings in the final days of the quarter • “Green” opportunities dying without warning signals • Required fields filled with noise (checkbox compliance) • Shadow spreadsheets and offline deal tracking • Disputes between Sales, RevOps, and Finance over what’s true • Pipeline governance that depends on meetings, not evidence • Activity inflation, stage gaming, and commit migration • Data that is “complete” but still doesn’t predict outcomes Our work reveals whether Salesforce is acting as a load-bearing decision system or a reporting façade. Outcome: a defensible verdict—Proceed / Constrain / Reset—with clear decision boundaries and risk exposure. We don’t implement, resell, or push vendors. Our role is independent truth.