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Synapze XI - Loyalty Scoring Module
Customer attributes to maximize your Loyalty Return on Investment
- Industries
- Horizontal ProductConsumer GoodsRetail
- Business Need
- Marketing IntelligencePersonalizationTesting & Segmentation
- Requires
- None
- Compatible With
- Service CloudMarketing Cloud AdvancedData Cloud for Marketing
Effectively enrich your customer data and create targetable segments using industry or sector specific models. Marketers can use these insights to develop effective strategies and personalized offers, leading to better engagement and growth opportunities
Highlights
DATA ENRICHMENT Enhance your Salesforce foundation with our extensive data lake to create high value customer segments. The Bond Data Lake covers 15 yrs of data collected from The Bond Loyalty Report and our proprietary intelligence offering—Wallet IQ.
POTENTIAL AVAILABLE SPEND Identify customer segments who are likely to shift their spending to your brand. Discover their spending propensity and available budget to optimize marketing offers and maximize share-of-wallet.
CUSTOMER LOYALTY RECEPTIVITIY Gain a deeper understanding of your customer’s behavior. Use the loyalty scoring module to gauge their receptiveness to loyalty offers and identify the highly engaged customers who are likely to act on your offer.
SEGMENT BASED OFFERS Identify customer segment combinations such as high available spend/high propensity or high available spend/medium propensity, and leverage each segment to optimize offer constructs and set richness levels.
MAXIMIZE ROI FROM LOYALTY Maximize Loyalty ROI and spend marketing dollars wisely with a holistic view of your top value customers, which enhances targeting and loyalty offer execution in Salesforce.
ENHANCE YOUR SALEFORCE ECOSYSTEM Easily leverage customer segments with personalized treatments across existing platforms like Salesforce Loyalty Management, Data Cloud, Marketing Cloud, and Service Cloud.
Provider Details
Bond Brand Loyalty
Toronto, Ontario, Canada
Bond is a global insights-driven, customer engagement company that creates growth by building lasting connections between brands, their employees and their customers. Through decades of experience and the use of customer loyalty science, Bond transforms brands to be more customer-centric by combining innovative AI technologies and rigorous methodology from behavioral science and human-centered design. Bond is a Salesforce partner renowned for the Bond Behavioral Institute and the Synapze cloud platform. Bond is continuously recognized for its unique approach to tapping the incredible growth potential in known customer connections to create lasting customer bonds.
Pricing Details
Free
You can fully use this solution without payment.