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Data Cloud Report Package for Marketing Cloud Engagement
Unlock email insights from MC Engagement (Hyperforce) through DC Reports
Overview
Intelligence Reports' deprecation on Marketing Cloud Hyperforce hinders email performance insights. The Data Cloud Report Package for Marketing Cloud offers a robust, temporary solution, leveraging Salesforce Data Cloud for critical email engagement data.
Email Send Report Email Performance Report Email Bounce Summary Report Email Domain Performance Report Email Spam Complaint Report Fully Customisable Reports
Our report package integrates Marketing Cloud Engagement data with Data Cloud, offering five pre-configured reports for a complete view of your email campaigns. Key features include: Email Send Report: Summarizes sends, opens, clicks, bounces, and unsubscribes. Email Performance Report: Provides a summary of email send performance including key metrics like Send, Delivery, Open, and Click counts, as well as calculated Click Through Rates. Email Bounce Summary Report: Details bounced emails to help analyze deliverability. Email Domain Performance Report: Shows email performance across domains (e.g., Gmail, Outlook) with metrics for sends, opens, clicks, and bounces. Email Spam Complaint Report: Identifies emails generating spam complaints. Fully Customisable Reports: Modify and tailor reports to specific business needs. The app supports the Email channel and requires Data Cloud permissions, the Starter Bundle for Email channel, and a pre-configured Marketing Cloud Engagement connection. Once installed, these reports streamline reporting and support data-driven decisions. Note: These reports, hosted in the Data Cloud, generate queries and consume Data Cloud credits.
Categories
- Business Needs
- SalesMarketingAnalytics
- FeaturesLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Editable CodeThis product is installed as an unmanaged package in your Salesforce org and its code is available to view and modify.Person AccountsSupports Salesforce orgs that use Person Accounts.
- Lightning ReadyEditable CodePerson Accounts