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Lotame

Data Empowered

Overview

Accelerate your customer data in a privacy-first world with Lotame’s next-gen data platform Spherical. Our Salesforce integration helps brands drive growth & revenue by engaging existing customers and attracting your next best. Get Data Empowered!

See How Lotame Works

Unify Known & Unknown Customers Lotame’s end-to-end data collection technology enables your brand to collect more first-party data in real time, for audience building, analytics, and activation across both known and unknown users.
Enrich & Scale Acquisition Strategies Lotame’s global 2nd/3rd-party data marketplace allows brands to seamlessly build audiences across over 40+ branded data providers and leverage the Lotame Data Exchange for enrichment and acquisition strategies.
Secure Data Collaboration Private data-sharing capabilities allow media owners/brands to share data privately and securely across partners, without giving access to individual-level data in our UI for overlap and index analysis and seamless activation.
Customer Intelligence Utilize turnkey demographic reporting, lookalike, discovery, and overlap dashboards to extend what you know about your customers.
Seamless Real-Time Activation Agnostic activation allows seamless marketing execution across any of your madtech partners at scale, with 45+ near real-time integration and activation partners.
Extend & Increase Addressability Lotame’s Panorama Graph enables brands to graph both known and unknown interactions across all omnichannel devices and extends addressability beyond email for activation at scale.

With Spherical, unify, model, enrich, and activate known and unknown first-party customer data in smarter, faster, and easier ways. Build unique audiences leveraging a combination of first-/second-/third-party data for a variety of madtech use cases. With connections to valuable data and activation, you can preserve and extend data connectivity and addressability in all environments. Interoperability is core to Lotame’s mission to drive growth and derive value from customer data. Connect with leading SSPs, DSPs, ad servers, social platforms, data warehouses, personalization and measurement platforms, clean rooms, and more. Accelerate your customer data — whether you have it or need it — with Salesforce CDP and Lotame’s Spherical: • Unify Known & Unknown Customers • Enrich & Scale Acquisition Strategies • Secure Data Collaboration • Customer Intelligence • Seamless Real-Time Activation • Extend & Increase Addressability Sending data from Salesforce CDP to Lotame is free for mutual clients who already contract directly with Lotame. If you are not a mutual customer already, contact info@hellospherical.com.