Avatria Convert Cartridge for B2C Commerce

Additional Details

Avatria Convert enhances conversion rates by leveraging machine learning and predictive analytics. It tailors personalized product recommendations to customers during their search and browsing journey. By analyzing behavioral metrics and individual shopping patterns, Convert identifies the most likely purchase for each customer and presents it at the optimal moment. This flexible and transparent solution integrates seamlessly with your existing tech stack, delivering measurable results in just a few days. Integration Overview: Unlike competing products, Avatria Convert doesn’t require a rip-and-replace approach. It sits atop the existing SFCC (Salesforce Commerce Cloud) browse and search APIs without replacing them. Cloud-native and API-driven, Convert eliminates the need for additional software installation. Simply upload the cartridge, provide your Avatria Convert Campaign ID, and enable it on your desired storefront. The integration comprises two components: data collection and personalization. Data collection leverages existing web analytics, avoiding the need for a time-consuming catalog feed setup. The cartridge is fully configurable and supports A/B testing.