Buying Groups: One Record for B2B Account, Contact & Lead Purchase Committees

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What is Buying Groups? Buying Groups is a native Salesforce app that automatically identifies and tracks buying committees across your Accounts, Leads and Contacts. In B2B sales, decisions are rarely made by one person - Buying Groups helps your team see the full picture of who is involved in a purchasing decision. How it works When a new Account or Lead is created, Buying Groups analyses the name and email domain and assigns it to an existing Buying Group or creates a new one automatically. No manual data entry required. Matching Methods • Exact Name • Stripped Name • Hierarchy • Fuzzy Name • Email Domain Engagement Scoring Every Campaign response from a Contact or Lead updates their Buying Group engagement score in real time - giving your team instant visibility of buying committee engagement. Automation Tiers Automatic, Suggested or Manual - choose the level of automation that suits your team. Buying Groups is the ideal way to bring together and manage your Accounts, Leads and Contacts that belong to the same buying committee, unifying disparate Salesforce records into a single, comprehensive view that reflects how your customers and leads actually make decisions.