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Brightcove Audience Insights

Directly update Contacts with insights into their video viewing behavior.

Overview

  • Easily connect to Salesforce directly in Brightcove Video Cloud for more streamlined workflows

  • Get actionable insights into viewer-level behavior to better understand and organize your contacts

  • Publish reports that can automatically sync with your Salesforce instance

The Video Cloud integration with Salesforce Sales Cloud uses Brightcove's technology to provide data on the online interactions of your Salesforce Sales Cloud (SFSC) contacts with Video Cloud videos. Brightcove generates daily data aggregated at the viewer level for both subscription-based accounts and accounts that do not require a subscription. These aggregated values are present on reports that can be generated manually or automatically on a daily or weekly basis depending on your settings. The reports containing these values can then be published to your customer data platform, such as Salesforce. Publishing a report will update the values for the users in the report that align with users that are tracked in Salesforce. The end results is that the Contacts object in Salesforce will be updated.

Categories

Business Needs
Analytics
Campaign Management
Marketing Automation
Industries
Horizontal Product
Personas
Marketer
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
Accessible Solution
This company indicates that their solution meets certain accessibility standards. To learn more, review the Accessibility Conformance Report provided by the company. We don't independently audit a solution's accessibility.
View Report
No Limits
Lightning Ready
Managed Package
Accessible Solution