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Brightcove Audience Insights
Directly update Contacts with insights into their video viewing behavior.
Overview
Brightcove's integration with Salesforce connects Video Cloud to Salesforce Sales Cloud to update Contacts with data around their video viewing to enable actionable insights into viewer behavior, allowing you to run better targeted marketing campaigns.
Easily connect to Salesforce directly in Brightcove Video Cloud for more streamlined workflows
Get actionable insights into viewer-level behavior to better understand and organize your contacts
Publish reports that can automatically sync with your Salesforce instance
The Video Cloud integration with Salesforce Sales Cloud uses Brightcove's technology to provide data on the online interactions of your Salesforce Sales Cloud (SFSC) contacts with Video Cloud videos. Brightcove generates daily data aggregated at the viewer level for both subscription-based accounts and accounts that do not require a subscription. These aggregated values are present on reports that can be generated manually or automatically on a daily or weekly basis depending on your settings. The reports containing these values can then be published to your customer data platform, such as Salesforce. Publishing a report will update the values for the users in the report that align with users that are tracked in Salesforce. The end results is that the Contacts object in Salesforce will be updated.
Categories
- Business Needs
- AnalyticsCampaign ManagementMarketing Automation
- Industries
- Horizontal Product
- Personas
- Marketer
- FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.Accessible SolutionThis company indicates that their solution meets certain accessibility standards. To learn more, review the Accessibility Conformance Report provided by the company. We don't independently audit a solution's accessibility.
View Report - No LimitsLightning ReadyManaged PackageAccessible Solution