Competitor Insights

For Revenue Operations Leaders • Provide reps with easy way to log competitors to opportunities • Adjust your pricing strategy to remain competitive • Use insights like win/loss ratios to make informed decisions • Focus resources on high-impact areas

For Marketing Leaders • Spot emerging trends and shifts in customer preferences. • Craft more effective marketing campaigns by understanding competitor tactics. • Highlight to to the sales floor unique features/benefits that differentiate your product

For Sales Leaders • Refine sales tactics based on what is or isn't working against competitors • Deliver targeted positioning to counteract competitor strengths and highlight their weaknesses. • Gain insights into win/loss rates against competitors

For Product Development • Gather feedback on why deals were lost which can inform product improvements. • Identify features or services that competitors offer, which could be incorporated into your offerings.

Competitor Insights Home Page • Competitor overview, win/loss rates, and how many deals are they influencing against your sales team • Quick access to playbook management and competitor account management

Guided and simple competitor widget for sales floor • Make it easy for reps to add competitor influence on deals by customizing your lightning pages with our lightning page screen flow • Provide easy access to competitor playbooks directly on leads/deals

Competitor Landing Pages • Competitor Insights reporting and charts per competitor • What deals or prospects the competitor has been involved with and win/loss ratios of opportunities against specific competitors

Customizable Playbooks • Add files (like custom battlecards), custom fields, and other talking points to playbooks and surface to reps directly on their leads and opportunities

Permissions • Granular control over who can create Competitors, Playbooks, or Insights • Ensure data integrity of competitors while enabling the right teams to add insights or playbooks