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MoEngage Customer Engagement Platform for Salesforce CRM

Maximise value of customer data in SF CRM by activating it in MoEngage

Overview

  • With MoEngage’s native Salesforce CRM integration, businesses can turn customer data into meaningful engagement without the need for expensive third-party tools.

MoEngage <> Salesforce MoEngage is the first cross-channel customer engagement platform (CEP) to launch a native Salesforce CRM integration, certified and listed on the Salesforce AppExchange. This integration provides a seamless bidirectional data sync, empowering marketers to: - Send contacts, activities, lead status, and custom events from Salesforce to MoEngage - Send engagement data from MoEngage to Salesforce CRM With this native integration, MoEngage enables businesses to unlock the full potential of their Salesforce CRM data. Key benefits to customers -Enhanced Personalization: Leverage rich customer data from Salesforce in omnichannel campaigns to deliver a more tailored customer experience. -Real-Time Campaign Triggers: Automatically activate campaigns based on changes in customer data (e.g., purchase behavior, tier upgrades, contact info updates). -Improved Data Sync for Business Insights: Beyond marketing, bidirectional data sync ensures that MoEngage’s campaign data is pushed back into Salesforce, enhancing CRM records and facilitating better business analysis.

Categories

Business Needs
Marketing
Analytics
Industries
Horizontal Product
Personas
Business User
Marketer
Features
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Editable Code
This product is installed as an unmanaged package in your Salesforce org and its code is available to view and modify.
Lightning Ready
Editable Code