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Champion - Customer Marketing & Customer References
AI-First Customer Marketing and Customer Reference Platform
- Business Need
- Sales ProductivityMarketing Intelligence
- Requires
- Sales Cloud
Champion is an AI-powered customer marketing, advocacy, and reference platform. With Champion, customer marketers can build end-to-end advocacy programs that generate pipeline, close deals faster, and drive expansion.
Highlights
Accelerate deals AI Customer Reference Matching streamlines customer references, accelerating deals to close. Champion AI automatically identifies the perfect referenceable customer for every opportunity.
Turbocharge You Advocate Pool Surface hidden customer advocates leveraging AI. Champion connects your most critical advocate signals to identify the right moment to reach out to advocates, helping you grow your advocate and reference pool.
Centralize Advocacy Advocacy Management centralizes all your advocacy programs under a single "CRM For Advocacy".
Demonstrate Your Revenue Impact Connect advocacy and references back to business impact and showcase your results. Measure the impact of all your programs and track deal velocity, win rates, revenue impact, and more.
Create Incredible Customer Experiences Build rich insights on and personalized experiences for your advocates that build on intrinsic motivators and create lifelong raving fans.
Eliminate Burnout Ensure your top advocates stay your top advocates by automatically tracking advocacy usage and potential overuse.
Drive Expansion Revenue Identify your power users and influential customers that can help you drive expansion, cross-sell, and upsell opportunities.
Break Departmental Silos Partner across success, marketing, and sales to identify your top strategic customer segments with happy and influential customers.
Automate Manual Tasks Automate repetitive customer marketing and advocacy functions so you can focus on strategic impact.
Provider Details

Champion is an AI-powered customer advocacy platform that helps B2B companies identify, activate, and mobilize their most passionate customers. Champion empowers marketers to build authentic relationships with their customers, drive organic growth, and build an efficient expansion engine. Our mission to make trust the most powerful engine for business growth, using the voices and relationships of your happiest customers. Within this, we leverage AI to make business and customer marketing more human. We'd love to talk to you about customer marketing and how to make the future of business more human.
Pricing Details
You must pay for a product or service that is external to Salesforce for this solution to work. Discounts available for nonprofits.
Contact support@championhq.com with any questions on pricing.
Champion Salesforce Package
$6,000 USD/company/year