Delacon Call Tracking Solution

A product of choice for marketers and over 1000 global clients, Delacon’s Call Tracking Solution automatically adds a call as an activity to the account of existing leads. Following the same principle as “web to lead” functionality, Delacon’s app automatically creates a new lead in Salesforce for your callers and then populates the object with captured call data. This is often referred to as“call to lead” functionality. With data available in real time, a sales team can use the keywords and campaign source to influence a conversation with their next potential client! This highly valuable information which tracks the journey of a potential client prior to the phone call also enables a sales team to close deals smarter and faster. The newly created lead object can be accessed using either the prospect’s phone number or a unique code displayed on the operator’s telephone screen. When converted to an Account, the call tracking data remains with the prospect and you will be able to accurately link the initial marketing initiative with the customer. This information-rich data can be used in your Salesforce reports to offer more accurate measurements of campaign success.