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ROI Customer Lifecycle Marketing™
The lifecycle marketing automation solution.
- Business Need
- Marketing Automation
ROI's lifecycle marketing automation solution scores your prospects and customers, builds engagement, automates campaigns and graphically shows the progress of every individual as they move through the lifecycle of their relationship with your brand.

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Highlights
Lifecycle marketing automation allows you visualize where your prospects and customers are in the lifecycle and automate relevant communications to your audiences throughout the stages of their relationship with your brand.
ROI's approach to lead and customer scoring takes it to the next level. Our solution offers 3D Scoring, which evaluates individuals and organizations based on profile attributes, engagement levels and lifecycle stage.
Easily manage multi-channel, multi-step campaigns, while pushing all activity and responses back into Salesforce.com.
Provider Details
Right On Interactive (ROI) provides integrated, on-demand marketing automation software and database marketing services for organizations of all sizes. The company is focused on helping marketers leverage technology to drive business results. Our clients rely on our solutions to further engage customers throughout the customer-lifecycle from lead acquisition to brand advocacy. By aggregating data across disparate customer databases, we are able to provide timely, meaningful, and relevant online and offline communications to their customers and prospects to increase revenues, increase customer satisfaction and loyalty, and improve the return on marketing investments. Our solutions take into account that organizations are at different levels of data management and technology integration. Since our solutions are tailored to the level of marketing sophistication of our clients, we are able to provide value regardless of where they are in the evolution of using technology to deliver results. We provide services to help organizations better organize, analyze, and understand their customer data, optimize processes, and develop an effective marketing automation strategy.
Pricing Details
You must pay for a product or service that is external to Salesforce for this solution to work.
The ROI Customer Lifecycle Marketing license fee is comprised of an annual subscription fee. The AppExchange package is included in this price. Call for pricing information: 1-317-225-5668