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Operative.One: Advertising Business Management
Operative.One: Advertising Business Management
- Industries
- Media & Entertainment
- Business Need
- Sales
Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.
Highlights
The Operative.One ad master model enables media companies to target products to specific sets of audiences and content, combine individual ad units into packages and align naming conventions with client insertion orders and/or production systems.
Streamlining data, processes and systems within demand, supply and internal business systems across sales, ad operations and finance, Operative.One provides end-to-end transparency into media companies' digital advertising business.
As a SaaS-based application, Operative.One is a fully customizable platform that provides enterprise-level security and flexible integration through open APIs.
Provider Details
Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.
Pricing Details
License-based