Operative.One: Advertising Business Management

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While innovation has paved the way for new monetization opportunities in the digital advertising space, it has also caused a fragmented marketplace across the value chain. To manage the fragmentation, media companies need enterprise-class business infrastructure to effectively and efficiently run their business. Operative.One is the only Advertising Business Management solution that frees media companies and their partners from the complexities of the digital value chain by integrating all demand and supply-side processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.