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Operative.One: Advertising Business Management
Operative.One: Advertising Business Management
Overview
Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.
The Operative.One ad master model enables media companies to target products to specific sets of audiences and content, combine individual ad units into packages and align naming conventions with client insertion orders and/or production systems.
Streamlining data, processes and systems within demand, supply and internal business systems across sales, ad operations and finance, Operative.One provides end-to-end transparency into media companies' digital advertising business.
As a SaaS-based application, Operative.One is a fully customizable platform that provides enterprise-level security and flexible integration through open APIs.
While innovation has paved the way for new monetization opportunities in the digital advertising space, it has also caused a fragmented marketplace across the value chain. To manage the fragmentation, media companies need enterprise-class business infrastructure to effectively and efficiently run their business. Operative.One is the only Advertising Business Management solution that frees media companies and their partners from the complexities of the digital value chain by integrating all demand and supply-side processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.
Categories
- Business Needs
- Sales
- Industries
- Media & Entertainment