Operative.One: Advertising Business Management

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.