Conference Management

Companies can use Conference Management to monitor trends in speakers and the subject matter they present at key industry conferences. They can also track conferences more peripheral to their business — those that they wouldn’t go to the trouble of attending but might still find of interest. True to its name, Conference Management creates a single repository of information about conferences. You can use the application to manage your participation in industry events and compare your level of involvement with that of your competitors. Whether or not your company sends representatives, events may feature speakers from companies you’d like to build relationships with. You can extend your salesforce.com solution with Conference Management to include information that you may be able to leverage during the sales process. Your marketing department can also use the application to schedule speakers and create targeted marketing programs for a select set of conference attendees.