Acoustic Campaign CRMi: Increase Engagement and Attract New Customers

Constantly changing my lead statuses to New for no reason

A user at my company installed Silverpop and now randomly our leads' statuses will changing from one status to another by this user. He hasn't logged into Salesforce for a while, but his login history shows that Vtrenz/spengage1/ is logging in constantly every few minutes. Is anyone else running into this issue or can help out with it?

Qualified Leads from Silverpop to SFDC?

Hello, as anyone experienced the integration between Silverpop and SFDC where Lead are collected in Silverpop and then Qualified Leads are sent from Silverpop to SFDC for being then converted to Opportunities?

Solid product - Robust features, thorough documentation, straightforward setup

I installed/configured Silverpop for Salesforce to integrate SP's Engage and SFDC for a client and the experience was definitely positive. The product itself has a significant number of features and the setup was smooth. There are a quite a few steps in the configuration process (as would be expected), but SP has great documentation and their Integration team went above and beyond in assisting with the implementation. Overall, a success.

Helpful team, easy and simple integration.

This is a very quick and easy integration. The documentation walks you through step by step how to setup your SalesForce and Engage instance and is very easy to follow. The integration team was also extraordinarily helpful on answering any questions you have. Our company focuses on B2C so the ability to sync all kinds of records into one database is very useful and the UI enables you to match up fields between Lead, Contact, and Person Account very easily. There is one shortcoming. The integration does not incorporate objects and custom objects. That said, they are in the process of releasing a separate integration tool to pull these into relational tables within Engage. As soon as we get this loaded in I will update but I would like to see this functionality included in this integration tool instead of a separate one.

Great for quality control

Having used this app for over 2 years, we find it invaluable mainly because we can perform better quality control on our leads. We've set up our integration such that only "qualified" leads (which we determine based on a Silverpop scoring model) make it from our marketing database to our sales database. Reps can then use the Silverpop Contact Insight tool to analyze the behavioral data (email opens/clicks, website visits, etc.) that contributed to their score. Getting the integration setup took some in-depth planning (you have to pay very close attention to where all your data comes from and where it flows to within SFDC), but Silverpop support staff were very helpful - led us through the more technical components of the installation process, and always had someone there to answer our cries for help. The main issue we have the app is the inability to send out alerts when the integration encounters issues or shuts down. In general the Alerts UI is not user-friendly, but Silverpop appears to have a solution on their roadmap. For the time being, Silverpop support typically contacts us directly when the integration stops running and helps us identify the source of the problem.

Enterprise Marketing Features at a SMB Price

I've been using Silverpop's Engage, Marketo, Pardot, and other marketing automation systems for years. Silverpop has always ranked high in my book for high functionality at a nice price point. - Bob Gallagher

A robust, yet intuitive email solution. Reporting not exceptional

Overall, I am happy with Silverpop Marketing Automation. The ability to focus messaging via each method of 'database', 'queries', and 'contact lists,' as well as the ease of use with the 'A/B testing' mechanism, has helped us - not only launch better campaigns, but has given us far better metrics to research what works and what does not. I am not overly enamored with the reporting system. Why can I not easily create a list of all people who have clicked through on campaigns throughout a day, week, month, quarter? Far too many steps are need to organize information as each report starts by clicking a single campaign. Also of note, Only Saleforce/CRM integration happens at the "Lead"/"Contact" view, so Sales has no way of viewing overall leads. This is unfortunate because there is no way - excepting through advanced, detailed Salesforce reports - that sales can get a big-picture view of their leads. For email automation = 5 stars. Reporting and Integration = 3. Overall = 4.

Easy, controllable interface

The SalesForce-SilverPop works great. I appreciate the extensive control over how information flows between the two systems -- which fields integrate and in which direction. Other marketing automation tools I've used don't provide this.

Silverpop/CRM integration - hitting the easy button

We integrated Silverpop with Salesforce as part of the on boarding process in early 2012. The directions were extremely detailed, which made the setup easy for even the non-technical, like myself. Enabling both marketing and customer service to have this level of visibility into customer communications has been extremely valuable, as we are able respond exactly where the customer is at in their lifecycle. We look forward to taking the next step and leveraging the call center functionality to drive even tighter integrations.

Salesforce Integration

Super easy to install and configure, and terrific tech support for those of us who are new to both Salesforce and Silverpop/Engage.