Validar Lead Import with AnySource

Additional Details

With so much required to produce events it's understandable when measuring ROI is lost in the shuffle. Quantifying event impact begins when you can answer the following while the event is live: who is here, why did they join, and what did they think of it all? Validar captures those insights at both onsite and virtual events and Lead Import delivers answers directly to your sales team. Whether you want consistent lead management or a streamlined process for virtual event and webinar traffic, Validar centralizes and coordinates the disparate parts of your marketing stack so that you get quality data while it is actionable. Lead Import improves lead management for every member of your team: marketing, sales and even system admins. Lead Import creates consistency in projecting, managing & reporting your marketing efforts. Benefits • Qualify Leads during capture so that they can request specific treatment • Avoid duplicate data with Contact & Lead matching • Conform to your business rules with Contact, Lead and Activity field level mapping • Detailed ROI reporting with Campaign and Member Status assignment. • Support existing web forms with AnySource Web-to-Lead