Validar Lead Import with AnySource

Ensuring our investment in trade shows

Every year we go to about ten trade and spend over $400k fees, travel expenses, and labor . The low-end Validar scanner provided by Salesforce is easy to use, but we have to keep a paper notebook separately because many attendees won't give their direct phone number or corporate email addresses. Whether the paper notes even get entered is another question, especially at a very large show such as Dreamforce. It's time for us to upgrade to the scanners that allow us to take notes on the spot. Now I find that we no longer have to export our data to csv files to get it into Salesforce. The major problem with that is a string of ten numbers gets treated as an exponential number when doing spreadsheet imports, unless you put spaces or hyphens in the data. 7.234E9 is not a useful phone number. So there's an app for that that takes your leads directly from Validar into Salesforce, without corrupting the data. Learned it in less time than the native Salesforce lead import. Import options let you do every imaginable business logic -- matching with existing leads or contacts (or not), field mapping, setting the Lead Source and Campaign, etc. Much safer than csv imports. We are going to explore Validar's upgrades. There's just too much value in the data not to capture notes or map custom fields.

Great partner to get us moving in the right direction

Our marketing team just contracted with Validar. Easy install and great support as we rolled the product out and imported our first batch of trade show leads. I look forward to great things for us from Validar's Lead Import tool. We have a lot to clean up, a good partner to work with, and a bright future ahead.

Best Lead Capture/Import Tool

As the Lead Specialist at my company I am tasked with making sure that all of the leads we capture are captured and imported into SalesForce correctly. I attend almost all of the trade shows we attend and have first hand knowledge of most of the scanning devices that are used. I can guarantee that Validar will not let you down. I highly recommend using their scanners with the "sled" on them. Extremely fast so that you do not have that awkward 10 seconds of holding someones badge trying to get the scan. Customer services is second to none. They will check in on you during the show without you needed to ask. I wouldn't be surprised if the CEO showed up at my booth if there was a problem. Looking forward to a future partnership with Validar.

Great app and partner for events

Validar has a great app, software tool and better yet, terrific service and support for anything related to event lead capture. I highly recommend them.

Excellent Business Partner for Lead Acquisition

After much due diligence and research, we decided to partner with Validar for trade show lead acquisition and ultimately, transfer of leads to Salesforce. So far, we are very impressed with the software and hardware solutions provided by Validar. Also, we are extremely pleased by Validar's responsiveness and availability...easy to contact via email or phone. Validar is working with us as a true business partner, helping us to develop a customized solution for our unique B2B environment. I would, without hesitation, recommend Validar as an excellent vendor for lead services. We look forward to continuing our relationship with Validar and expect their services to positively impact workflows and resources for lead acquisition in a trade show environment.

Great Partner for Off Site/Event Lead Capturing

I've had the pleasure of working with Validar for over a year now...and in just short amount of time they have helped turn my company's event lead capture process into a successful one! With this app, our sales and marketing team can now capture leads and contacts at ANY event, via SMS, etc. and have them easily and efficiently imported into Salesforce automatically! New leads or existing contacts are all associated to our sales and marketing campaigns, so we can easily keep track of all our customer touch points. On a side note, the Validar team is always willing to help - whether it is reviewing processes or best practices or creating and developing new forms - there is always someone available when I have questions or concerns. They are a true partner!

A solution to your tradeshow woes

Fantastic company I was referred to by multiple Dreamforce attendees after a breakout session. If you answer yes to any of the following questions, you need to check out Validar: - It takes more than 3 days to receive the tradeshow booth attendee list... in raw Excel format. - You want to capture more substantial data at the show - Your lead retrieval "Notes" are a joke - Sales people working the booth "take" the leads without putting them into SFDC. - You know your show was successful, but constantly return negative ROI because you can't track the opportunities that come from booth traffic - You have a marketing automation tool and want to create dynamic content followup/nurture campaigns after a tradeshow With Validar I am working to solve all of my above problems. They work WITH the tradeshow lead retrieval companies and work with closely with you to build a customized lead capture program on a laptop. If you have internet on the show floor, leads can flow directly into Salesforce - in real time! That means your marketing automation tool could be configured to receive them from Salesforce in real time, too. They also offer business card scanners for the small shows that don't do lead capture. We use Eloqua and SFDC and now I'm incredibly excited to be working with Validar to help my organization fix the "black hole" that is tradeshows... both for leads and ROI! My review just scratches the surface of their offering...

THANK YOU Validar!

For years at my position in marketing I have struggled with gathering valuable information to pass on to my sales team for them to make an educated follow up call after a tradeshow. Because of the size of our company, it is very important that we know what areas of interest the attendee has. This also helps us advertise our depth and breadth of capabilities to those that may not know all that we can provide them. In doing about 100 tradeshows each year, I find the Validar system invaluable! Now I have been able to standardize questions for our smaller shows and well as customize questions for our larger shows. This has also helped in training the sales staff in the booth on how to engage and use the system so THEY get better leads coming out of these shows. Validar has been supportive in training our staff to work with their appexchange and is always available to answer questions. They are wonderful in suggesting new ways of executing on lead collection as well as better ways to run different events (corporate functions/scheduling meetings/being more environmentally friendly, ect.). Validar has also been patient with us as overhauling an old system (or no system) with a new one takes some time to convince leadership the importance of this service. I am so glad that I found Validar, and now after a year of using their service, my superiors are seeing why I pushed so hard to have this capability for our company as the benefits are showing themselves. I am looking forward to discovering more ways of making my job easier and processes more effective with Validar's services. Thank you Validar for all your help, support and understanding!

Validar's App is a gem!

Victor Kippes, Validar's president, really opened my eyes to the benefit of qualifying leads, not only on the show floor, but also through e-mail marketing, and our company website, importing the prospect information directly into Salesforce without writing any code. Victor's mantra, "Don't Ask, don't sell," is absolutely spot on, yet very few sales professionals ever ask a prospect "how would you like us to follow up with you?" Last month, Validar supplied both card scanner and badge scanner for our annual trade-show event; they also branded a welcome screen on our show-floor PC with our company logo. Once a badge was scanned, the screen showed the attendee's information as well as two or three specific questions that required a simple check response for each. Additionally, there was a "notes" button to add any additional details learned thru conversation with the attendee. The system worked flawlessly. After the trade event, opening the Validar tab on our Salesforce platform showed how to import the leads to SF without resorting to .csv files. With some coaching from Validar to navigate the import screen, all the information was uploaded into salesfoce complete with lead scoring, lead source and notes, and best of all, the knowledge of whom to follow up with and in what way - fabulous! Kudos to Victor and his Validar team...

Increase ROI & Ease of use

We put our clients in touch with Validar because of the inherent value the services provide. Validar lead import is what brings it all to fruition: seamless integration of all your hard work at a trade show straight into Salesforce, where you can run reporting to show your boss the value of the initial investment. Good stuff!