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DemandTools, part of Validity Engage: data quality and deduplication
Deduplicate, load, and manage enterprise Salesforce data at scale.
- Industries
- Government
- Business Need
- Admin & Developer ToolsData ManagementData Cleansing
- Requires
- Sales Cloud
- Compatible With
- Service CloudFinancial Services CloudHealth Cloud
DemandTools, part of Validity Engage, is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.


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Showing 10 of 442 Reviews
Great Product Terrible Management
Gave 2 starts because the product works well, how ever sales does not respond amd upper management has decided to price out the smaller orgs. Purchased this a year ago for a very reasonable rate. Now I cannot renew for less than $15,000. Don't let the 11/per user fool you. Don't bother trying the product unless you are ready for the giant price tag.
I got ghosted by Sales Team
I emailed the sales team and received no response for 10 days. Only after contacting Support did Sales follow up. The impression I was left with was that my inquiry was deprioritized based on an assumption that I wouldn’t purchase due to pricing. Regardless of budget, being ignored is not a good customer experience. I also requested a demo with my work email, but the notification went to a personal email from three years ago. The combination of outdated data matching and poor sales follow-up resulted in a bad experience.
not clear pricing model, way more expensive that displayed online
They try to trick you quickly in a onboarding call, which is fine. But the pricing on the website is complete BS, don't trust it at all.
Bob, I'm sorry to have heard about your experience with Validity and I do appreciate your agreement to try and work things out with the team. After investigating this with you, we established that you were looking at pricing for 2 different products, which seems to have caused the confusion. I am looking into this and will make changes as necessary to ensure this does not happen to any other visitors. If there is anything else, please don't hesitate to reach out to me.
Best Friend!
I am still on my learning journey but it is really a powerful tool!
Hi Annick, We are so happy to be part of your data journey. Be sure to check out all our free, live trainings and webinars and our extensive library of recordings to help you with your learning. Or, reach out to our team, we love to talk data. Can't wait to hear more about how you put all that DemandTools power to work.
Couldn't do my job without it
I have been a DemandTools user from way back and I couldn't imagine not having it in my admin toolbelt. I use it every. single. day. for one reason or another - doing mass data changes, reassigning ownership, auto-conversion of leads, this suite of tools does it all and I feel like Batman when I have it at my disposal. We also run daily scheduled jobs using DemandTools which keeps our data clean and manageable and it's nice to know that it's running in the background, saving us lots of time in having to clean our data manually. It feels like Christmas every year when we renew our licenses because I know that I'll have this great package of data tools for another year. Keep up the great work!
DemandTools is a Game-Changer!
DemandTools has become an essential part of our Salesforce data management strategy. Its powerful features and intuitive interface have streamlined processes that used to take hours, sometimes days, to complete. The ability to deduplicate records, standardize data, and ensure consistency across all fields has significantly improved the accuracy of our data, which directly impacts our ability to serve clients effectively. What sets DemandTools apart is its flexibility. Whether you're managing Contacts, Accounts, or any other Salesforce object, DemandTools offers unparalleled customization and automation options that make even the most complex data tasks simple. The bulk updating and merging capabilities have been lifesavers, allowing our team to tackle data projects with confidence. Another standout feature is the ability to create scheduled jobs, which allows us to run critical data operations during off-hours without manual intervention. This has dramatically improved efficiency and has reduced the risk of errors that often come with manual data entry. In terms of user experience, DemandTools is incredibly easy to use, even for team members who aren't deeply technical. The step-by-step guidance through each process ensures that everyone can contribute to maintaining clean, accurate data. DemandTools isn’t just a tool—it’s a game-changer. Our Salesforce environment has never been more organized, efficient, or reliable. If you’re serious about maintaining the health of your CRM data, DemandTools is the solution you need.
Hi Sarah, Thank you for this thorough review and highlighting so many of the wonderful things about DemandTools. But we know the real magic of DemandTools happens when it's put in the hands of Trailblazers like you! As you point out, automation is key to maintaining the health of your data - let DemandTools do the daily heavy lifting! Cheers to continued to success.
Must Have Tool
I've been using DemandTools for a couple of years now and couldn't imagine being an admin without out. It makes repetative imports easy, and really enhances your ability to dedupe and clean your data. Well worth the investment.
Hi Brendan, Thanks for taking the time to the leave the review. We are thrilled to hear that DemandTools is a valuable investment to you and your organization. Imports can be a real pain and quickly make a mess of your data. We're happy you're putting DemandTools to work to make your imports easy!
Amazing tool
Amazing tool that saves you lots of time, it has saved hours on end. Would highly recommend
Hi Logan. Thank you for the positive feedback! On average, DemandTools reduces the time admins and data professionals spend cleaning and managing Salesforce data by 80%. One of our rockstar users reported that he saves 120 hours a week of data clean up with DemandTools. It's amazing what you and all awesome admins are doing with DemandTools. Keep us posted on your progress!
Incredibly Powerful Tool
The amount of data analysis and data cleanup that can be done with this tool is immeasurable. Working in an org where there are hundreds of thousands of records per object, utilizing reports to export and do some of the analysis was impossible. This tool highly reduces the amount of manual cleanup that is needed and is organized in a way that pinpoints the troublesome processes that end up being blockers to utilizing some of the features the tool provides. The training modules, certification options and 1x1 customer service has been an added bonus!
Demand Tools is for data manipulation and data deduping
My day to day job is being easy because of the Demand Tools. Thank you!
Hi Yavuz, We’re sorry to hear about this experience and appreciate you bringing it to our attention. A delayed sales response and outdated contact data are not the standards we hold ourselves to, and we understand how frustrating that must have been. This feedback has been shared with our Sales and Operations teams so we can address response times and ensure contact information is handled accurately moving forward. Thank you for calling this out. We’re committed to improving and delivering a better experience.