Salesforce Pardot

This is one of the worst tools

I have been a certified Pardot Specialist working with Pardot (Premium) everyday for 2 years. It does not get any better it only gets worse. You are extremely limited in the tool abilities and customization. Not being able to do an import looking at the Pardot IDs as the identifier is insane to me. You cannot mass delete prospects. Whatever your goal is, Pardot can help you get 50-80% there but I guarantee it cannot do plenty of items you need/want it do.

Useful to send large-audience emails

Pardot is useful as it has all the information to contact all clients at once. Support is reactive. However, I don't put a 5 stars ratings as I find it not very intuitive.

Demand Gen Professional Review

I enjoy using Pardot. I will say it is taking me a big to learn all the functionality but there are a lot of good online resources to learn how to use the product. We use the engagement studio for email campaigns and use pardot as our only resource to send all marketing emails. We also use it to build out dymanic lists and pull reports on how our emails are resonating with certain audiences.

Pardot Pup!

Pardots functionalities have been so exciting to not only learn but to use in real use cases as well!

Great for automation

Loving the ability to automate interactions and track everything with Pardot.

Amazing

Pardot made our business so much easier. Everything is automated. Highly recommended.

Pardot is a game changer

Pardot has grown in sophistication since I first used it four years ago. Really enjoying the Engagement Studio. I do wish there were more advanced option for social media posts--I'd like to be able to tag teammates when posting. I also wish there were an easy way to filter out operational emails from marketing emails when running campaign reports and in the marketing manager dashboard. Other than that, Pardot has been game-changing for our firm.

Pardot has been amazing!!!

Our company started using Pardot for digital marketing and it was easy to ramp up and use, provided great support and guidance along the way and we are now on our 4th campaign in a few weeks and seeing the results that we were looking for. Having the ability to execute our campaigns in Salesforce where we develop our business is a single source solution that makes sense. I highly recommend to anyone using Salesforce to adapt Pardot for your marketing, as a busy Chief Marketing Officer this was a very efficient solution.

Pardot has been amazing!!!

Worth to use.

Data exchange Salescloud

Pardot comes with many good, native functions, but unfortunately the implementation in combination with the Salescloud is much more complex than expected.