DupeBlocker: enterprise duplicate prevention

Enforce data quality at scale — identify duplicates in real time and govern how they're handled based on business rules and end-user experience.

Prevent duplicates across standard and custom objects, including Lead-to-Contact and Lead-to-Account matching, wherever your org is most exposed.

Detect duplicates the instant records are created or updated, before bad data ever reaches downstream systems.

Apply the right action at the right moment — block, auto-merge, auto-convert, redirect to an existing record, or report — with full control over enforcement.

Extend and customize detection logic with Apex code to fit complex business rules.

Govern exactly which records and users each DupeBlocker scenario affects and define precisely which existing and incoming records a scenario compares.