Élan Ad: Ad Sales Integration Package
The Media Services Group, Dan Pellegrini
The Media Services Group (MSGL) is a leading developer of integrated software solutions for global media businesses. Founded in 1985 to service the magazine advertising industry, today MSGL has expanded into virtually all facets of the publishing enterprise, including complete Advertising Management, Exhibition and Conference Management, Circulation Fulfillment, Book Publishing, Directory Publishing and Membership Management. In June of 2007, MSGL announced the release of the new Élan™ Framework, inaugurating a new generation of industry-focused software built to support the latest trends and technologies in publishing, including integration with applications like Salesforce.com. In all, some 10,000 publishing professional are actively using MSGL applications at over 400 media companies around the world.