TargetX Recruitment Suite

CRM: Meeting Nevada's needs

We are in final stages of going "live" with CRM and couldn't be more impressed. Target X staff are wonderful to work with and "get it". The ease of use of CRM and the knowledge/help from Target X staff is very comforting in our busy world of higher education. The University of Nevada is not just a client but a colleague with Target X staff and we're very grateful for that.

Revolutionized our work

In just a short month using Enterprise CRM, our work has been revolutionized. We are collecting more leads and are able to interact with those leads far more quickly and intelligently than ever before. The reporting alone has changed the way that we think about our work. We are looking forward to seeing even more benefits as we dive deeper into the tool in the coming months and years.

Been thinking there has to be a better way to recruit students? There is . . . and you found it!

TargetX's CRM has completely changed how The Sage Colleges recruits best-fit students and completes back-end processing. Prior to the implementation of TargetX's CRM, collecting and processing inquiry and applicant information, conducting efficient and "smart" follow-up and marketing, and accessing data and analytical reports was a daily challenge. This system has more than solved all of these challenges, allowing us to get back to real one-on-one relationship building. Having trained users on various systems in the past, I have to say that this product has been one of the easiest (and certainly the most fun!) systems to train on. It was quite a transformation to see counselors, directors, and nearly every other user creating their own reports with the data relevant to their specific needs. Counselors are able to monitor in real-time all of the key metrics in their territory and directors can easily manage tasks, while keeping an eye on individual and team recruitment goals. The processing staff has also found creative ways to use reports and dashboards to streamline their operation. We have been impressed with the ability of this system to integrate with other platforms, specifically our campus student information system which is used by many departments within the college. An hourly exchange has ensured that data is updated and remains synchronized in both systems. Additionally, importing data from external sources has been pain free and opened the door to innovative new strategies for student search and other initiatives. Tracking ROI on search names can be a reality instead of a VP's dream. Need to pull in data from Common App, SAT, ACT, GRE, PTCAS, etc., etc.,? No problem! Not only do we win as an institution, but the students we interact with also benefit. They enjoy rapid response and real-time self-service access to their profile and application status. The purpose of a CRM, relationship management, has been achieved in a b

Recruitment Made Smarter

Targeted messages. Student-centric. Data-driven. Portable. Recruiter friendly. These are just a few words and phrases that come to mind when describing the TargetX Student Recruitment Manager (SRM). Ever since Kettering University's admissions office went "live" with the SRM in January, 2012, our recruiters and data managers have been finding ways to make our student recruitment data more relevant and usable. Kettering's recruitment goals are aggressive, and the SRM has already assisted us in numerous ways, as we continue to drive positive numbers. For us, a one-size-fits-all model toward recruitment was definitely not a recipe for success. The SRM allows our marketing and admissions operations to target specific messages toward students with specific characteristics. Our recruiters now can easily identify important data about prospective students within their respective territories and build communication plans for those groups. Our recruiters can track students easily through the pipeline, during each step from "lead" to deposit. They can view each student's entire data "picture", including academic record, communication history, campus visit history, family information, even high school or prior college data -- all with just a couple of clicks of the mouse. Recruiters can create future tasks for themselves, or for each other, making it very easy to maintain consistent contact with students. And the Salesforce platform allows for easy accessibility of the tool from the road. Student Recruitment Manager is a useful tool for managers and directors, because it permits handy tracking of recruiter activity and progress. The SRM has been a great motivator for staff, because it lets them easily view snapshots and reports of their own work. We at Kettering are still relative "newbies" when it comes to using this product. Right now we are in the midst of scheduling fall travel within the SRM. We