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Neolane
Marketing Automation, email/mobile/social campaign and lead management
- Business Need
- Campaign Management
In one solution, Neolane lets you fill, visualize, and monitor your marketing pipeline, plan and execute demand generation, implement inbound/outbound cross-channel customer communication programs, and nurture leads while demonstrating accountability.
Highlights
Measure ROMI and Show Contribution to Revenue with Built-in and Customizable Reporting and Analytics
Bi-directional synchronization with SFDC (basic and customized instances); Seamless integration includes: SFDC assignment rules, Marketing history, Subscription management, & Filtering of incoming SFDC data.
Continuous Contact Enrichment: Anonymous Web tracking, Email clickthroughs, Out-of-the-box landing pages, Lead Cleansing, Deduping, and Matching.
Provider Details
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain lifetime one-to-one dialogs, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy and fun to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world's leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora and Sony Music.
Pricing Details
You must pay to use this solution. Discounts are available for nonprofits.
Neolane is well suited for marketers who need to: leverage multiple sources of data; have a single view of all assets/resources; manage people and processes; create custom reports; support multiple channels; run complex campaigns.