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Neolane

Marketing Automation, email/mobile/social campaign and lead management

Overview

In one solution, Neolane lets you fill, visualize, and monitor your marketing pipeline, plan and execute demand generation, implement inbound/outbound cross-channel customer communication programs, and nurture leads while demonstrating accountability.

See How Neolane Works

Measure ROMI and Show Contribution to Revenue with Built-in and Customizable Reporting and Analytics
Bi-directional synchronization with SFDC (basic and customized instances); Seamless integration includes: SFDC assignment rules, Marketing history, Subscription management, & Filtering of incoming SFDC data.
Continuous Contact Enrichment: Anonymous Web tracking, Email clickthroughs, Out-of-the-box landing pages, Lead Cleansing, Deduping, and Matching.

The Neolane software is specifically designed for your marketing and sales team. Our software enables B2B, B2C and B2B2C marketers to optimize demand generation, sustain a conversation, intelligently manage leads, and track/measure results. Using Neolane software, marketers can design and execute personalized campaigns; collect responses and inbound data; automatically fulfill collateral requests; and update profiles in a central data mart. It tracks, scores and ranks leads, routes hot leads to sales via real-time integration with salesforce.com, and automatically nurtures other contacts to help move them along toward conversion. Neolane software also automatically tracks and links sales and pipeline activity back to specific marketing programs in order to help marketers measure the true financial impact of marketing without having to toggle back and forth between systems, or use makeshift spreadsheets.