Informatica Customer 360 for Salesforce - a native solution with proven results

CC360 works for Single View of Customer

Our company uses CC360 for customer master data management, and to produce a consolidated, single view of the customer. We have been using the product for about four years, during which Informatica have updated it regularly. CC360 is highly customizable and we have moulded it to fit our organization’s requirements. Informatica support is excellent – from first line issues which are quickly resolved, to more complex issues which can be dealt with via case management. We’ve realised that most performance issues arise from incorrect implementation and/or application of the product, but luckily Informatica also have a facility to interact with their architecture team to assist with bespoke designs and solutions. This has resolved most of our problems. Working with an experienced and knowledgeable implementation partner is critical. We use CC360 hand-in-hand with the integration capabilities of IICS to move records from our legacy systems into Force.com, and back out again. We prefer this approach as we can introduce complex business rules, filters and mappings into the ETL layer to control data quality. We find that while we still have a way to go, these two products together have supported us as we continue on our Unified Commerce journey.

Recommend for improving data quality!

We have had a lot of success with using Customer 360 to prevent and clean up duplicate records in Salesforce. Data created by an external system through an integration, goes through a sophisticated deduplicating process - matching data from the external system and in Salesforce. Records created by Users within Salesforce are also checked for duplicates, pointing Users to existing records. We're able to implement a consolidation process to ensure we have the most complete and relevant data to work with.

CC360 should be at the heart of every Salesforce Implementation

My last review was written in 2013 - and CC360's capabilities have grown in line with the Salesforce world - we have used it to bring data into shape for the journey to Marketing Cloud, implemented it to enforce GDPR Privacy compliance, wrangled multiple external data sources using IICS in concert with CC360 to match, consolidate, enrich and merge data - safely with users being in total control of the data stewarding. There are so many use cases. We have so many stories we can share - and would be happy to talk to anyone who is interested in the pure power of the product.

MDM made easy!

The product has been a great in helping us integrate data from over 10 Sources straight into Salesforce. The flexibility of the Matching capabilities (such as Fuzzy and record Type matching) has allowed us to implement complex business requirements to get to the heart of the data we need. And when these requirements change, it is easy configure the product.

Great for consolidation

Great product for consolidating data from many sources, with a useful capability to deduplicate between Person Accounts and Leads.

360 view of the Customer

Cloud Customer 360 allows customer transactions occurring in multiple siloed systems to be consolidated into a single holistic view within Salesforce. Not only does CC360 empower users to know more about their customers than ever before, it also offers the ability to cleanse and standardise data using the DaaS feature, as well as de-duplicating records for great data quality and accurate reporting.

Great for data cleansing

This is a great tool for overall data cleansing, whether its enriching or validating data using its DaaS platform or general mass de-duplication. This tool also offers great solutions for stopping duplicates being created, either by a user or through an integration.

Ability to better manage hierarchies opened up white space

Informatica's Cloud Customer 360 allows incredible management of hierarchies to more easily surface white space for Sales to leverage. Immediate ROI.

Best ETL tool for salesforce in market

we switched form on premise MDM to informatica cloud, it was great decision ever made by customer

Problem with old version of the package

Governor Limits Exceptions in one of the triggers